Florence Beautification Board

Florence Beautification Board


The Florence Beautification Board serves to enrich the quality of life in the City of Florence by recognizing businesses and other local entities for outstanding landscape design and enhancements to their properties and by sponsoring programs and activities to beautify the City and to raise awareness about best practices for the urban landscape.
       The mission of the Florence Beautification Board is
  1.  To act in an advisory capacity to the Mayor and City Council in matters relating to public improvements and beautification of the City of Florence,
  2.  To promote and initiate public interest in the general improvement of the appearance of the City through various programs and activities, 
  3. To assist businesses, organizations, public bodies, and individuals in their requests for beautification action and measures, and 
  4. To grant beautification awards or letters of recognition to businesses, organizations, public bodies, and individuals for their outstanding landscape designs.

 For inquiries about the Florence Beautification Board, contact
Office of the Mayor
City of Florence
110 West College Street
Florence, AL 35630
Tel.  256-760-6400
Email:  mmurphy@florenceal.org



Board Members

Chair:              Scott Townsend
Vice Chair:      Kathryn MacNeil    

 Secretary:       David Doroh                                   

                        Vivian Bulls
                        Maple Garner
                        Jay Harding

                        Ralph Jones
                        Margaret McCloy
                        Drew Humphrey-Morgan
                        Brenda Tease
                        Susan Williams                                                                                                       

Craig Thompson, City of Florence


2020 Award Recipients

2020 First Place Winners

 Advanced Claims Concepts, Inc.
BBVA Compass Bank  -  Cox Creek Parkway
Buffalo Wild Wings
CB&S Bank  -  Hough Road
Highland Baptist Church
Jack’s Restaurant - Florence Blvd
Keystone Business Centre
Mister Car Wash - Cloverdale Rd
North Alabama Medical Center
Norvell and Associates, PC
Papa John’s Pizza
Shoals Hearing Clinic, P.C.
Sky Zone Trampoline Park
TASUS Corporation
Teena Jeffreys McLaughlin, DMD
Teresa & Associates Day Spa/Salon, LLC
Wendy’s Restaurant
Wilson Dental


Honor Roll Recipients 

In 2007, The Beautification Board began recognizing properties that had won the first-place award for five consecutive years with an Honor Roll Award. The City of Florence thanks the property owners especially for their efforts in keeping their landscaping and buildings in outstanding condition throughout the years.

University of North Alabama – 2007
The Assurance Group, Inc. – 2008
Bank Independent  -  Darby Drive – 2008
Deibert Park – 2008
Marriott Shoals Hotel & Spa – 2009
Burger King - Cox Creek Pkwy – 2012
ity Episcopal Church – 2013
First Southern Bank  -  Court Street – 2014
Our Redeemer Lutheran Church – 2014
William A. McClanahan, DMD – 2014
Bank Independent  -  South Pine Street – 2015
Woodmont Baptist Church – 2016
Keestone of Florence – 2017
McCutcheon and Hamner, P.C. – 2017
Spry-Williams Funeral Home – 2017
Alliance Title and Escrow, LLC – 2018
Bank Independent  -  Cox Creek Parkway – 2018
Chili’s Grill and Bar - 2018
First Metro Bank  -  Cloverdale Road – 2018
Florence Eye Center  -  Cox Creek Parkway – 2018
Lauderdale County Teachers Credit Union – 2018
Longhorn Steakhouse – 2018
Progress Bank – 2018
Schofield Medical – 2018
Bohannon Services - 2019
Grogan Jewelers by Lon - 2019
Shoals Chamber of Commerce - 2019


             20190821_112818    grogans (2)                 

Criteria for Beautification Awards

Viewer’s first impression  1 – 5

Suitability of design to property  1 - 5
Focal points (entryways, ornaments, water features, etc.)  1 - 5

Neatness/Cleanliness, including driveways/walkways/absence of litter  1 – 5
Lawns mowed/edged  1 – 5
Flowerbeds healthy/free of weeds  1 – 5
Trees and shrubs properly pruned and maintained  1 – 5
 Scale:  30-35 – Top Awards
           25 – 29  Certificate

                             Beautification Programs and Activities – 2018-2020

 Beautification Awards2019



The annual awards ceremony for winners of the 2019 Beautification Award and
Honor Roll recognition was held at Trinity Episcopal Church on July 11.   

The City of Florence celebrated its Bicentennial Tree, which was donated by
the Florence Beautification Board, at a ceremony in Deibert Park.
The Beautification Board donated a bench to the City of Florence for
Wilson Park as a contribution to its recent renovation.

IMG_3339 2

                      Our 2020 Christmas tree is dedicated to Linda Van Sandt, a beloved member of the Florence Beautification Committee who sadly passed away this year.
                     Board members enjoyed working together to clean up the right-of-way along
                     South Court Street as they took part again in the annual city-wide Clean-up
                     Day in March.
The Beautification Board funded a redesigned and updated brochure for local businesses and homeowners on best practices for planting and caring for crapemyrtles, the official tree of the City of Florence.
Entrance plantings for Florence City Hall are provided by the Beautification Board.


Resources for the Urban Landscape

General Resources

Alabama Cooperative Extension System

Alabama Cooperative Extension System - Lawn and Garden

Alabama Cooperative Extension System
Get Outside with Alabama Smart Yard Series

U.S. Department of Agriculture

U.S. Forest Service

Craig Thompson, City of Florence Urban Forestry Department
cthompson@florenceal.org    256-718-5027

Call 811 Before You Dig

Plant Selection

 Missouri Botanical Garden’s Plant Finder Database

University of Connecticut Plant Database of Trees, Shrubs and Vines

 USDA Plant Database

 Cornell University Woody Plants Database

Michael Dirr. Manual of Woody Landscape Plants: Their Identification, Ornamental Characteristics, Culture, Propagation, and Uses. Stipes, Champaign, IL. 6th Ed., 2009.

Michael. Dirr’s Encyclopedia of Trees and Shrubs.
Timber Press, Portland, London. 1st Ed., 2011.

USDA Plant Hardiness Zone Map

 Alabama Invasive Plany Council - Invasive Org

Alabama Invasive Plant Council - Plant List PDF

Invasive Plant Atlas of the United States

Planting and Mulching

Trees and Shrubbery

Siting and Planting Best Practices
Search: Planting Shrubs
Search: Siting and Planting Shrubbery

"Woody Shrubs for Stormwater Retention Practices" - Cornell University

Guidelines for Planting Trees and Shrubs - University of Massachusetts
Amherst UMass Extention Landscape, Nursery and Urban Forestry Program

Tree Planting Steps - Colorado State University, CMG Garden Notes #636

Trees Are Good - International Society of Arboriculture (ISA)
with USDA Tree Owner's Manual

Mulching Best Practices

"If you value trees, don't create the infamous mulch volcanoes."


Crape Myrtles
City of Florence Crepe Myrtle Brochure

"Crepe Nyrtle Pruning Step-by-Step" Southern Living Magazine
"How to Prune Crape Myrtles" Fine Gardening Magazine

Search: Pruning Crepe Myrtles (Crepe Myrtles, Crape Myrtles)

Trees and Shrubbery
Woody Landscape Plants: Pruning

Trees Are Good - International Society of Aboriculture (ISA)
with USDA Tree Owner's Manual


Instructional videos:
PHS Presents Basic Tree Care: Pruning

Doug Green: Basic Pruning

How to Prune Landscape Trees and Shrubs

Search: Pruning Best Practices

Special Gardens

USDA U.S. Forest Service - Native Gardening

Alabama Cooperative Extension System - Pollinators


National Wildlife Federation - Garden for Wildlife

National Wildlife Federation - Kids Garden for Wildlife

National Wildlife Federation - Schoolyard Habitats