Newcomers / Visitors Guide

Visiting Florence anytime soon?  Florence offers something for everyone. 

This is Southern Living at its best.  This is how life is supposed to be. 

index_1From the houses on the bluffs overlooking the Tennessee River to the beautiful and historic homes in the city's downtown area, life in Florence is full of beauty.

Whether you are looking to do business in Florence, visit us, or looking to relocate, this is the website where you can find anything about the City of Florence.

Situated on the banks of the beautiful Tennessee River, Florence has a rich history.  Florence hosts numerous festivals and events throughout the year including the NCAA Division II Championship Football Game.

Native Americans settled this area long ago, and the Indian Mound museum is located at a domiciliary mound near the river.  Florence is the site for the Alabama Renaissance Faire, held each October, as well as Arts Alive, Frontier Days Celebration, the Freedom of America Celebration on the fourth of July, an annual Trail of Tears Celebration, and many others.

Florence is an outdoor lover's dream. Golfers pick from a variety of public and private courses.  The river and its system of lakes offers a variety of recreational activities. Nature lovers and bird watchers find much to enjoy in the area's public parks, camping areas and walking trails. In the spring, neighborhoods come alive with flowering dogwoods and azaleas, and the downtown areas buzz with activity as restaurants move tables to the sidewalk and enjoy another change of season.

But there's plenty to do indoors, as well. The Kennedy-Douglass offer exhibits, classes and juried shows. Theater groups and dance studios perform; museums offer educational programs.

A mix of manufacturing, service industries, retail, medical and financial institutions give Florence stability and strength. This is a shopping and medical & educational hub for the tri-state area.

Florence and the Shoals Area is the sixth largest market in Alabama and offers numerous opportunities for business investment and enhanced quality of life.

From world-class bass fishing to the renowned W.C. Handy Music Festival, you will find it all here.  For more information, visit